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Showing posts with label crate and barrel. Show all posts
Showing posts with label crate and barrel. Show all posts

Thursday, May 21, 2009

An Open Letter To Crate and Barrel



Dear Crate and Barrel,
We, the designers of the world love you. We love that you bring quality design to the general public. We have even come to treasure your little sister CB2, with it's spunky attitude, fresh colors and unbeatable prices. The question I have is why do you not love us? 

As designers, we would love to purchase and specify your product more, but because you seem unwilling to offer us price considerations, we are often forced to look elsewhere. I hold you responsible for my fascination with William Sonoma home, and their easy to use Design Professional Program. The same can be said for pottery Barn, Smith and Hawken and almost everybody else in the field.....but not you.

You know that for most of us, our income is based on a cost-plus structure, but when the starting cost to me and the cost to my client are the same, you place me at a huge disadvantage. I like your product, and I am convinced that if this situation were to change my purchasing from you would alter dramatically, not to mention all of the other designers who feel like I do.

I would also like to think that we are fairly inexpensive clients to service, we know the product, we know what we are buying, there should be fewer costly returns....

Crate and barrel, I hope you hear me.  Thank you