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Showing posts with label Why I am a designer. Show all posts
Showing posts with label Why I am a designer. Show all posts

Tuesday, April 3, 2012

Why I am a Designer- Laura Britt

In life there are people who just talk about doing and people who just do! Today's designer is definitely a DOER! Laura is someone who has embraced green design with a passion and has built not just a nationally respected design firm, but also launched a green furniture company, Vervano. So many times when you see green design projects the green part overwhelms the design part,but take a look at Laura's work.... WOW! The mastery of true material understanding shines so brightly, it really is inspiring to see.

Laura's base is in Austin, Texas, one of my favorite cities in the world, and her work manages to marry that Texas feel with a modern aesthetic. But aside from the talent, one of the things that made me want to feature her is her ability to listen, process and create in a way that seems effortless and natural,,, and of course if that's not enough her charm and humility will win you over.


In hindsight, becoming an interior designer was primarily just in my DNA and partly from having exposure to the opportunity. I had an unexpected and winding path, which has led me to the career I have today.

Growing up in rural Arkansas didn't provide an abundance of arts and culture. Yet, some of my most vivid memories are of my grandmothers amazing collections of art, antique furnishings and glassware.  My favorite thing to do as a child was to wander into the formal living room and explore each and every piece of her collection. Her treasures had long since outgrown their allotted display space and filled every nook and cranny. 

She and my mother were strong influences and they exposed me to various forms of visual and performing arts. Sometimes we traveled and other times I was content to live vicariously and just browse through her stacks of Town & Country magazine.

The curved ceiling is great,,, loving the silver finish
I always took an interest in spatial relationships, although when I was a young child, I had no idea what that phrase meant! This gene has clearly been passed down through the generations, as my mother still rearranges her furnishings and now my 5-year-old son asks to rearrange his room! I'll always remember as an aspiring designer, discovering my first childhood "floor plans" - that was a full circle moment.

Take note of that shelf detail... nice work!
Fast forward many years when I learned that there was a field of study and exploration called “Interior Design”. I was working between college breaks for a family owned wall covering and window treatment business when I learned from their daughter, that she had studied interior design. I realized that this field captured all of my areas of interest.

I studied interior design at Oklahoma State and was fortunate enough to land my first job practicing what I had learned about the fundamentals of design; scale, proportion, and balance. Although this was great experience, this was not your typical high-end residential design firm... no, I was working for the United States Air Force! An unusual path, this experience provided European travel, which has become an important part of my development as a designer. My responsibilities for design and large-scale project management are skills which I still use every day.

As I learned about mid-century modern aesthetic at the Air Force Academy, designed by SOM (Skidmore, Owings and Merrill), I was surrounded by architects. This fueled my desire to learn more about buildings as an entire system. Back to school I went.

I earned my Master’s degree in Architecture at the University of Texas at Austin, focusing on Sustainable design. During graduate school I traveled to Asia and was heavily influenced by the refined Japanese aesthetic. This particular experience influenced my initial furnishings designs. I learned to ‘see differently’ as I designed and then built my three dimensional ideas. This was a great learning process which put the practical aspects of design to the test. I am still ‘testing’ them today as I work at the desk I designed and built in school.

Shortly after graduation, I landed in a firm that was frankly, a terrible fit for me. Each architectural intern sat in their cubicle working away at their computer drawings. I missed the interaction with clients and the diversification of the work. Thankfully, that situation didn't last long and I realized that my true passion is in interior design. I love collaborating with architects and working directly with clients to create and transform space. Thus, the beginning of Laura Britt Design…







Although I clearly have a modern architectural leaning, I still maintain a full respect for the quality and attention to detail of the antiques I was surrounded by as a child. My approach to design is to listen to the client's needs and desires and then use my “design filter” to create a space which is uniquely shaped and molded to each individual.


The stone on the fireplace is beautiful

As my design firm evolved I realized there was something missing. I am passionate about sustainability and found very few resources to provide our clients. As we were furnishing our own studio here in Austin, Texas, it was clear that we needed a better solution for sustainable furnishings- thus the birth of VERVANO, our sustainable modern furnishings line. VERVANO integrates my interest and values in sustainability, architectural design, high attention to detail and quality while supporting our local economy by being built in the US.

Now I juggle the two studios- VERVANO and Laura Britt Design; both focused on sustainable practices. With the design firm, we strive to provide holistically designed spaces - whether it be for primary or secondary residences, luxury condominiums, or large and small commercial projects. Our proudest moments are when the space takes shape and moves from drawings on paper to a fully realized physical existence. That is what excites me and keeps my team motivated.  The most fulfilling compliment we receive is from clients who feel that we have fully understood them on a personal level and have created a perfectly suited place for them.
This sink is aaaamazing! 





Laura Britt Design, LLC
p: 512.458.8963
f: 512.458.4345




Tuesday, March 27, 2012

Why I am a Designer- Phil Norman

An unexpected benefit of doing this series has been that I have learned the back story of people who I thought I knew really well already. Phil Norman is one of those people. So often we expect the great designers that we know to have exotic and mysterious pasts that have lead them to the rarefied life of an aesthete. The reality is that the designers that are really able to capture the essence of their clients, and produce timeless, beautiful homes often are the ones  for whom life is lived with a quiet richness and dignity. These are the people I come to admire so it is with great pleasure that I present this weeks designer, Phil Norman.

I met Phil several years ago and have always been struck by his ability to listen with sincerity and to distill ideas into very straightforward and intelligent pieces. When you look at his design it captures these skills. His homes are places where it is easy to imagine life going on, lives that are enhanced by his backgrounds, not restricted. I hope you enjoy his essay as much as I did.


I am very glad Mark asked me to do this because it feels healthy to spill my thoughts and reassess why I am an interior designer . I became a designer against odds,  I grew up in Iowa, I did not re-arrange my bedroom furniture when I was young, I was all boy  growing up in a very small town in Iowa- the kind that when you hit a home run in baseball it went over the fence and into a cornfield.  So how the heck did I become an Interior Designer in Los Angeles ?  

My Mom and Grandma were great influences on me.  Both collected antiques and my Mom took me to estate sales and purchased furniture, refinished them, and then decorated our home.  I really admired how she transformed these unsightly pieces into beautiful works of art.   The before and after was something I could understand and get excited about.  My Grandma, well, those Towne and Country magazine she got , somehow always kept alive the desire to learn more about the world as  a young boy. 

In High School  I decided to take a visual arts class.  With a gruff old guy-Mr. Myers, I could barely make eye contact with this guy in the hall .  He had all the kids in his class that were not in sports and wore black to school!  Well, project after project; he kept giving me very good grades.  One day he leaned down and told me privately “hey Phil, its Ok to be really good at art and design.”   I think I just needed permission from someone to venture down that path.  And so I did…….

I am a designer because I am passionate about the end results.  Because I can say “ I created this, this was not here before!”  No one is more worried than me to have the end result as near to perfect as it can be.  To get a fresh set of prints in my office from the architect after we get hired is one of the most exciting experiences for me .  I look at those plans and ideas run through my head so fast , my writing cannot keep up with my thoughts. 


Craftsmanship, colors, lighting fixtures, furniture , fabrics, textures, all the cool products I get to see, tile, stone, woods, paint techniques, challenging clients, getting creatively pushed by clients, the talented design staff I get to work with every day, creative challenges, the “what if we did this” questions discussed in our studio dailey.  I know I am in the right profession because, when I go to my job sites and see progress from drawings to implementation, I get incredible feelings of accomplishment.  It’s a creative “high” for me and it occurs daily.    The bad days are few compared to all the great creative ones I seem to enjoy. 

I can not imagine doing anything else and I can not imagine retiring .  I feel like I have so much more to do and learn and deisgn.   I am lucky that I do not feel (ever) that I “work” each day.  I am a designer because I see potential in everything I get to be involved with, it’s just up to me on how to creatively solve the problems. 

Thanks Mark for asking me , that felt great to dump those thoughts on paper!



Phil Norman ASID, CID
Norman Design Group, Inc.
310-378-1111 Phone


310-378-1114 Fax